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In recent years, interest in analysing the conceptualisation, measurement, determinants and consequences of sustainability orientation (SO) has intensified. The authors respond to a growing demand for research that delves into external and relational factors of SO in the context of hospitality and tourism industry. This paper aims to analyse how market dynamism (MD) influences the SO of firms in heritage tourism destinations (HTDs) and how bridging capital affects this relationship.

The authors empirically analysed a sample of 238 companies in the UNESCO World Heritage Cities of Peru. The proposed hypotheses have been tested using partial least squares structural equation modelling.

The results show a curvilinear relationship between MD and SO. Furthermore, bridging capital enhances the effects of MD, reducing the focal width of the U-shaped curve. Specifically, when hospitality and tourism firms (HTFs) in tourist destinations operate in environments with low-medium levels of dynamism, the diverse links generated slow down the development of an SO. However, the more dynamic the environment, the greater is the SO of firms with large amounts of bridging capital.

The findings highlight the importance of conducting an analysis based on a contingent approach that considers the coherence between external elements of the environment and internal factors. Such an approach helps to understand how HTFs in developing countries establish their SO. Managers should be aware of changes in demand and seek coherence between the level of MD and their inter-organisational relationships, and so be able to assess potential opportunities through developing an SO.

This study contributes to a better understanding of the sustainability commitment of HTFs in the sustainability of HTDs. This study connects the population ecology and social capital approaches, explaining this relationship from a disaggregated perspective – social and environmental – in the context of a developing country.

The purpose of this paper is to study the effect of cognitive social capital (CSC) on firms’ entrepreneurial orientation (EO) and how knowledge absorptive capacity moderates this relationship. The purpose is aimed at completing the gap in the literature regarding determinants of EO linked with knowledge.

The empirical study was carried out on a sample of 292 Spanish firms in the agri-food industry. Partial least squares (SmartPLS software) was used to evaluate the measurement and structural models.

CSC has a curvilinear influence (U-shaped) on EO. In addition, this relationship is accentuated with higher knowledge absorptive capacity.

Managers should promote cognitively close networks and reinforce shared goals and culture with their contacts to maintain a high EO. Furthermore, managers should strengthen their knowledge absorptive capacity to boost innovativeness, risk taking and proactiveness derived from cognitive proximity with their contacts.

This study adds value to social capital literature by pointing out a curvilinear relationship (U-shaped) between CSC and EO, in contrast to studies focussed on other dimensions of social capital, which have obtained divergent results. Furthermore, this study reinforces the key contingent role of knowledge absorptive capacity. The study provides a valuable theoretical framework of EO determinants connecting the cognitive perspective of social capital theory with a dynamic capability view.

This paper aims to analyze the extent to which social capital (SC) spurs innovation in firms located within tourism clusters. Specifically, the study focuses on the mediating role of ambidextrous knowledge strategy (AKS) on the relationship between SC and innovation.

A structural model is used on a sample of 215 firms of the hospitality and tourism industry located in World Heritage Cities of Spain. Data analysis is carried out using partial least squares.

The combination of bonding and bridging capital yields higher innovation performance through AKS.

This analysis does not take into account the full set of confounding factors that influence innovation. The factors captured by this study significantly explain heterogeneity in the intensity of innovation among the studied firms.

The main recommendation is that firms located in cultural tourism clusters (CTCs) do not restrict the focus on either local or outside relations only but pursue a strategy based on the combination of internal and external relations. This will enable ambidextrous knowledge strategies and better innovation performance.

There are numerous studies on the relation between some dimensions of SC, some knowledge strategies and some types of innovation. The value added of the present study is the articulation of complementarities among these dimensions. In particular, this study integrates bonding and bridging dimensions of SC, exploration and exploitation of knowledge and incremental and radical innovation. In addition, the paper provides an empirical identification of World Heritage Cities of Spain as CTCs.

This work aims to develop a configurational model to explain how relational trust and combinative capability can jointly improve the relationship between innovativeness and firm's performance.

The empirical study was developed on a sample of 224 companies in the footwear industry in Spain. Hierarchical regression analysis was used to test the hypotheses in order to confirm the proposed configurational model.

The partial results demonstrate the significant effect of relational trust on the innovativeness-performance relationship but, unexpectedly, reveals the non-significant effect of combinative capability on this relationship. The triple interaction effects model provides new insights into the positive effect of combinative capability on the innovativeness-performance relationship once firms gain relational trust from their contacts.

The cross-sectional nature of the study imposes a limitation on the results. Nevertheless, due to the detailed information required to achieve the aims of the research, a longitudinal study could be excessively complex. In any event, the cross-sectional approach of the study accomplishes the proposed aim.

Managers should involve the employees of the firm in order to improve the effectiveness of continuous innovation, encouraging them to establish trusting relationships with external agents and contributing to combine the relevant external knowledge with the individual and collective knowledge available in the firm.

This work contributes to the existing literature with a more complete picture of the influence of innovativeness on firms' performance, highlighting that performance is affected by the coherence of the configuration of innovativeness, relational trust and combination capability.

This paper aims to analyze the effects of inter-organizational relationships with core and peripheral partners on innovation in heritage tourism clusters.

The empirical analysis uses original data (collected by means of a postal questionnaire) based at UNESCO World Heritage Cities in Spain. The sample consists of 215 companies, and the methodology used is hierarchical linear regression.

The authors identify divergent effects of relationships with core and peripheral partners on innovation. In particular, the effect of core partners has an inverted U-shaped form, while that of peripheral partners is U-shaped.

The results may be extrapolated to other heritage tourism clusters located in World Heritage Cities with some precaution. The paper does not jointly analyze the effects of relationships with core and peripheral partners on the innovation of firms in tourism clusters.

Clustered tourism firms should not rely only on relationships with core agents, because beyond a critical threshold, returns in terms of innovation diminish. Firms should strive to establish relationships with peripheral agents in spite of the initial difficulties and the costs associated with network building, because positive returns soon materialize.

This paper contributes to the literature on inter-organizational relationships by analyzing the impact of relationships with core and peripheral partners on innovation in clustered firms. The authors highlight the existence of the divergent curvilinear effects of these relationships on heritage tourism clusters.

In this paper, we analyze the influence of the environmental conditions and firm capabilities on the time of entry. We find significant direct and interaction effects. Furthermore, we show that firms develop a pioneer behavior not only when they have the suitable capabilities to take advantage of the perceived opportunities in the industry but also when these firms have key capabilities to maintain their first‐mover advantages, given the perception of unfavorable conditions in the industry.

This paper aims to further understand how firms transform external information into marketing innovation. The specific aim is to analyse the mediating role of product innovation and organizational innovation in the relationship between external information and marketing innovation.

The study builds on the 2012 database Technological Innovation Panel (PITEC) with a sample of 994 manufacturing firms. The data are analysed using partial least squares structural equation modelling (PLS-SEM).

The results show how external information obtained about relationships with suppliers, customers and competitors leads to marketing innovation. The study demonstrates the mediating effects of product innovation and organizational innovation on the relationship between external information and marketing innovation.

Firms should utilize external information flows to innovate in both their products and organization as a prerequisite to marketing innovation.

This paper provides linkages between perspectives of networks, innovation and marketing to better understand the background of the least studied dimension of innovation – marketing innovation. The main contribution is to explain how firms use external information to achieve marketing innovation through product and organizational innovation.

The purpose of this paper is to study the antecedents of entrepreneurial orientation (EO). Specifically, the authors aim to analyze how firms' capabilities influence the relationship between firm environmental dynamism and entrepreneurial orientation. The study seeks to provide a better understanding of antecedents of EO, helping to fill in the gap that exists in the EO literature and explain how certain internal and external factors, independently and jointly, influence EO.

The empirical study is conducted on a sample of 253 firms from the information and communication technology (ICT) industry. In order to test the proposed model, a hierarchical regression analysis was developed.

A positive effect of environmental dynamism, technological capabilities and marketing capabilities on EO was detected and it was possible to observe how technology capabilities improve the positive effect of environment dynamism on EO.

The most important contribution of this paper is to demonstrate that the direction of the moderating effect of capabilities on environment dynamism changes depending on the capabilities that are analyzed. While the technology capabilities improve the positive effect of environment dynamism, the marketing capabilities worsen the effect of environment dynamism on EO.

This paper aims to analyse through a bibliometric study the academic literature that relates entrepreneurship to foods.

A database of 1,300 papers published in the ISI Web of Science was generated. The bibliometric techniques allowed us to describe scientific literature evolution, most productive authors, institutions and countries, most relevant sources and documents, trend topics and social structure.

The results illustrate an upward trend, more accentuated in the last four years, in publishing papers relating entrepreneurship to the food industry.

This research is novel because although numerous articles relate the food industry to entrepreneurship, no bibliometric articles that analyse the scientific production that relates both terms have been found in the literature.